Why this exists

A conversation is a good place to find the weak spot.

Bad Ideas is a PinchForth-produced podcast built around improbable business ideas. The point is not to perform disagreement or manufacture a hot take. It is to give a questionable premise a real workout with people who have made hard choices in product, marketing, operations, and company building.

Every episode starts with an idea that could be smarter, stranger, or worth killing. Then it asks the useful questions: who is it for, what trade-off is hiding in the premise, where does it break, and what is worth testing before someone commits to building it?

We welcome entrepreneurs, CEOs, company owners, marketing experts, and operators who can make the conversation more honest and useful. The show is an editorial archive and watching surface first—an invitation to think in public, with a little more specificity and a little less certainty.